Theatres, collectives, arts organisations and cultural projects need the same thing independent music does: a direct line to people who opted in to hear from them. Social posts reach some of that crowd once. Soundbubble helps you capture sign-ups, send programme mailouts, and keep an audience that outlives any single show or season.
Build a mailing list and mail people who asked to hear from you.
Social is useful for discovery. It is not a reliable line to everyone who already cares about your work. A list you own means season announcements, last-minute changes and thank-yous reach inboxes directly.
Yes. Event templates are built for listings and dates.
Put the programme in one mailout to subscribers. Cleaner than a dozen posts and more dependable than hoping the feed shows your line-up.
It started in independent music, but the jobs are the same for live culture.
Capture, announce, remind. Whether you programme theatre, interdisciplinary work or a collective season, the tooling fits as long as your audience opts in for culture, not coupons.
Start on the free tier. Templates so you are not facing a blank page.
Free accounts include 500 emails a month and a mini site on your handle. Pick a template, add your dates and message, send when the programme is ready.
Mailchimp sends newsletters well. Cultural operators still stitch together sign-up forms, ticket platforms, social channels and a site that never quite matches the programme. Soundbubble is built for recurring live culture: capture, announce and remind in one place.
| What you need | Mailchimp plus a stitched stack | Soundbubble |
|---|---|---|
| Programme mailouts | General newsletter blocks. Season and show cadence is manual. | Event templates for listings, dates and ticket links. One polished send for what is on. |
| Audience ownership | Followers on social, ticket buyers on platforms, lists in spreadsheets. | Subscribers who opted in to hear from you, in Audience CRM, exportable as CSV. |
| Sign-up capture | Paper lists, Instagram follows, or forms that do not feed your email tool. | Subscribe Drops and site forms wired straight into your mailing list. |
| Your home online | WordPress, Squarespace, or a page on someone else's platform. | A site on your handle with listings, embeds and subscribe blocks. |
| Built for live work | Horizontal tools for any industry. | Templates and blocks shaped around shows, seasons and announcements, not retail. |
Each feature has its own page if you want the detail. These are the parts labels and artists typically wire together first.
Yes. Listings, dates, sign-ups and mailouts work for any live programme you run.
No. Start with a free mini site on your handle. Add blocks, publish, share the URL.
Yes. Import from Mailchimp or CSV. Addresses are validated before you send.
Yes. Clear unsubscribe on every mailout, export anytime, and optional double opt-in for site sign-ups. You are the data controller for your list.
No. We help you own and reach the audience. Ticket sales stay with your current checkout.
Yes. Get in touch if you need several people sending mailouts from one account and we will talk through what fits your team.
Free account. Mini site on your handle. Mail when the season is ready.
Start free →