An independent label needs to mail fans, send promos to industry contacts, and give each release a proper page, without six subscriptions that do not talk to each other. Soundbubble is built for that release rhythm: import your lists, send music-shaped mailouts, run promos per release, and keep fan and industry contacts separate in Audience CRM.
Pick a music-aware template, add artwork and links, send to the right group.
Release mailouts should not start from a blank ecommerce layout. On Soundbubble you choose a template for a release, newsletter or show, drop in your artwork and message, and send to your whole list or a segment. Opens and clicks are tracked so you know what landed before the next announcement.
Use audience groups: promos to industry, mailouts to fans, from one account.
DJs, radio and press need a different message to superfans on your list. Soundbubble keeps promo contacts in their own groups so industry outreach does not land in fan inboxes. You still manage everything from Audience CRM, with import from Bandcamp or Mailchimp when you are ready to consolidate.
Import it quickly and easily. Subscribers, groups and archived mailouts come across.
You do not need to start again. Import from Bandcamp or Mailchimp, or upload a CSV. Addresses are validated before you send, which matters when a list has been sitting dormant. Free accounts include 500 emails a month so you can send a first mailout without committing to a paid tier.
No. Promos, mailouts, Drops and your site live under one roof.
A busy label cycle often means a promo send, a fan announcement, a waitlist page and a link in bio, all in the same fortnight. Soundbubble is designed so those jobs share the same audience data and sending tools, rather than billing you separately for email, landing pages and promo hosting.
Mailchimp is a capable email tool. For an independent label, release mailouts, industry promos and capture pages usually mean other products alongside it. Soundbubble is not a replacement for distribution. It is the engagement layer built for how small labels actually work.
| What you need | Mailchimp | Soundbubble |
|---|---|---|
| Release mailouts | Ecommerce templates and product blocks. Usable, but you adapt every send. | Templates for releases, newsletters and shows. Artwork and streaming links are first-class. |
| Industry promos | Mailouts with links and attachments. No dedicated promo listen pages or structured feedback. | Dedicated promo pages with listen links, star ratings and track picks in one place. |
| Fan vs industry lists | Tags and segments if you maintain them. Easy to mix audiences by mistake. | Separate groups for promos, fans and VIP. Mail each list differently from one dashboard. |
| Capture and release pages | Forms and landing pages exist, but waitlists, subscribe Drops and a label site live elsewhere. | Drops for waitlists and subscribe pages. Sites for a label home that pulls from your catalogue. |
| Your data | You can export your audience as CSV on every plan, including free. Fans, promos and mailouts still span separate tools. | One Audience CRM for fans and promo contacts. Export subscribers anytime, on every plan. |
Each feature has its own page if you want the detail. These are the parts labels and artists typically wire together first.
No. It is built for independent music broadly: labels, artists and promoters across genres. Templates and blocks assume music releases and live shows, not retail products.
Yes. Promo contacts and fan subscribers live in separate audience groups. You send promos through the promo workflow and fan news through mailouts, without mixing the two.
No. Bandcamp remains a strong home for sales and community. Soundbubble handles the list, mailouts, promos and pages that sit alongside it.
Yes. Download every subscriber as CSV from Audience CRM, including email, status, source and sign-up date. No support ticket required.
Free accounts include 500 emails a month, a mini site on your handle, and full list export. Pro unlocks more sends, templates and blocks when the release cycle demands it.
Yes. Get in touch if you need several people sending mailouts from one account and we will talk through what fits your team.
Start free. Import from Bandcamp or Mailchimp when you are ready.
Start free →