Industry outreach

Music PromosWith Real Feedback

Send pre-releases to DJs, curators and press. Collect star ratings, track picks and comments on a listen page built for music.

Pro and above · Separate promo and fan lists

How it works

Professional promotion in three steps

Build your contact list, send a listen page, learn what landed.

Build your promo list

Organise DJs, playlist curators, bloggers and industry contacts in dedicated groups, separate from your fan mailing list.

Send with a promo page

Share a secure listen-and-download page with your release artwork, tracks and a personal message. Templates built for music promos.

Collect structured feedback

Ask for star ratings, favourite tracks and comments before download. See what resonated and follow up with the contacts who engaged.

The basics

What is a music promo?

A promo is how you share unreleased music with industry contacts: DJs, radio, press and playlist curators. Then you learn what they think.

Good for things like

  • Sending a pre-release to radio and playlist contacts
  • Sharing an album with DJs before release day
  • Collecting star ratings and favourite-track picks

Why artists run promos

  • Structured feedbackStar ratings, track picks and comments. Not scattered DMs and lost email threads.
  • Secure promo pagesA branded listen page with artwork, streaming player and controlled download access.
  • Separate from fan mailPromo contacts stay in their own groups so industry outreach does not mix with fan newsletters.
Outcomes

Outreach that moves the needle

Not a mass blast. Structured campaigns for the contacts who can actually help your music travel.

Get heard by the right people

Send promos to the DJs, curators and writers you have built relationships with, on a page that reflects your release.

Feedback you can act on

See which tracks scored highest, read comments in one place, and know who actually engaged. Not just who you emailed.

Outreach that looks the part

Artwork-forward promo emails and listen pages. Built for independent artists and labels who take their campaigns seriously.

Build relationships over releases

Track responses across campaigns. Follow up with contacts who supported the last record when the next one is ready.

Features

What's in a promo

When you want the detail, here it is.

Promo listen pages

A dedicated page for each release with artwork, tracks and download controls.

  • Stream before download
  • Optional feedback gate on download
  • Shareable link for each contact

Configurable feedback

Choose what you ask for, and what is required before download.

  • Star ratings, favourite track and written comments
  • Required, optional or disabled per field
  • Feedback dashboard with quotes and stats

Promo email templates

Styles designed for music promos, not generic newsletters.

  • Bold, Minimal, Vibes, Vintage and more
  • Release artwork and track listings
  • Test sends before you go live

Campaign analytics

Monitor opens, downloads and feedback as your promo goes out.

  • Open and engagement tracking
  • Per-contact feedback status
  • Campaign reports to refine your next send
Soundbubble promos for

Same tool, different releases

Solo artist, indie label or promoter with a compilation. Run campaigns that look professional and return useful feedback.

Artists & bands

Break through with real feedback

Send pre-releases to DJs and curators you know. Collect ratings and comments, then follow up before release day.

Independent labels

Label promos, organised

Run promos per release, keep contacts grouped by genre or territory, and see which campaigns drove the most engagement.

Event organisers

Promote compilations and line-ups

Share preview mixes and event samplers with press and radio. Feedback and download tracking in one place.

Your network

Promote with confidence

Your contacts, your campaigns, your data. Tools built for serious independent music.

Your contacts, your network

Soundbubble provides the platform and tools. You build and maintain your own industry relationships. No rented contact lists.

Fan and promo lists stay apart

Audience groups keep industry contacts separate from fan subscribers so the right message reaches the right people.

Built for serious campaigns

Promo tools for artists and labels ready to run structured outreach. Not a mass-blast shortcut.

Promo contacts and fan subscribers, kept apart.

Industry outreach in one group. Fan newsletters in another. Audience CRM holds both; you choose who receives each send.

See Audience CRM
FAQ

Common questions

What is a music promo?

A music promo is a campaign that shares unreleased or pre-release music with industry contacts: DJs, playlist curators, radio and press. On Soundbubble, promos include a listen page, optional feedback before download, and analytics to track engagement.

Do you provide industry contacts for my campaigns?

No. We provide the platform and tools to manage your own relationships. You build and maintain your contact database; Soundbubble helps you send promos, collect feedback and track results.

How does promo feedback work?

You choose which fields to collect: star rating, favourite track and written comments. You also choose whether each is required before download. Feedback appears in your dashboard so you can see what resonated and follow up.

Is professional music promotion available on all plans?

Promos are available on Pro and above. This keeps the tool focused on artists and labels running serious outreach campaigns.

How is a promo different from a fan mailout?

Fan mailouts announce releases to subscribers who opted in to hear from you. Promos target industry contacts with listen pages, download controls and structured feedback, typically kept in separate audience groups.

Can I track my campaign performance?

Yes. Your dashboard shows opens, downloads, feedback submissions and engagement rates. Review per-contact status and campaign-level reports after each send.

Can I send a test promo before going live?

Yes. Send test emails to yourself or your team to check artwork, links and feedback flow before the full campaign goes out.

Ready to break through?

Upgrade to Pro and run your first promo campaign with feedback, analytics and professional templates.

Get Pro tools